MOISHI is a luxurious Japanese confectionery brand where authenticity and craftsmanship are merged with modernism to create a refreshing and capricious taste experience. The company produces mochi ice cream and other Japanese confectionery in the United Arab Emirates.
Raw materials are partially imported from Japan and met with locally-crafted ingredients to satisfy even the most demanding taste buds.
The client wants the concept to be inspired by the Japanese Traditions and should reflect the variety of its products in the design – colorful, authentic, and playful.
The flooring is inspired by the Japanese Zen Garden. Zen creates a miniature stylized landscape through carefully composed arrangements of rocks, water features, moss, pruned trees and bushes, and uses gravel or sand that is raked to represent ripples in the water. Thus the floor pattern was created to replicate the same ambiance. Terrazzo floor represents the sand and gravel while the painted pattern gives the lines of Zen garden.
The tables at M’OISHI is designed by 4SPACE with an inspiration from the wooden mallet used in making traditional rice cakes.
The Back wall of MOISHI is inspired by Shoji – a door, window, or room divider consisting of translucent paper over a frame of wood.
The wall art murals are inspired from the Kimono floral patterns that signify tranquil ambiance and gives depth to the interior.
M’OISHI is using Bonsai Vegetation in the shop as it is considered as traditional Japanese trees. Bonsai “tray planting” is a Japanese art form using cultivation techniques to produce small trees in containers that mimic the shape and size of full-size trees.
The ceiling light feature of MOISHI was designed as inspired by Japanese chopsticks made of bamboo wood.
To integrate the Mochi ice cream and its flavors in the design, 4SPACE thought of producing a bamboo led lighting feature with changing colors so it can create a visual excitement and public engagement. The different colors represent all the flavors of the Japanese ice cream and the rounded lights signify the shape of Mochi. The bamboo rods were created with a dimming light technology that changes the café mood every minute. It delivers an exceptional piece and creates an ideal moment.